Before commissioning the full series, Nickelodeon executives insisted that it would not be popular unless SpongeBob was a child who went to school, with his teacher as a main character.[6] Hillenburg recalled in 2012 that Nickelodeon told him, "Our winning formula is animation about kids in school... We want you to put SpongeBob in school."[30] Hillenburg was ready to "walk out" on Nickelodeon and abandon the series, since he wanted SpongeBob to be an adult character.[30] He eventually compromised by adding a new character to the main cast, Mrs. Puff, who is a boat-driving teacher. Hillenburg was happy with the compromise and said, "A positive thing for me that came out of it was [how it brought] in a new character, Mrs. Puff, who I love."[30]
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Carolyn Lawrence voices Sandy Cheeks. She was in Los Feliz, Los Angeles, with a friend who knew SpongeBob SquarePants casting director Donna Grillo. Her friend said to Grillo that Lawrence had "an interesting voice". Grillo invited her to audition and she got the role.[85][86] American actress Mary Jo Catlett,[87] who is known for her live-action roles on television programs from the 1970s such as Diff'rent Strokes and M*A*S*H provides Mrs. Puff's voice.[82] As of 2017, voicing Mrs. Puff has become her only regular television role; Catlett described herself as "basically retired" in 2013, since she feels that voicing Mrs. Puff requires less preparation than her performances in person.[88] Lori Alan voices Pearl Krabs.[89] During her audition for the role, Alan was shown an early drawing of the characters and noted that Pearl was much larger than the rest of the cast. She decided to reflect the character's size in her voice by making it deep and full in tone. She aimed to make it invoke the sound of whales' low vocalizations while also sounding "spoiled and lovable."[90] In an interview with AfterBuzz TV, Alan said she knew Pearl "had to sound somewhat like a child," but needed "an abnormally large voice."[91]
Voice recording sessions always include a full cast of actors, which Kenny describes as "getting more unusual".[42] Kenny said, "That's another thing that's given SpongeBob its special feel. Everybody's in the same room, doing it old radio-show style. It's how the stuff we like was recorded".[42] Series writer Jay Lender said, "The recording sessions were always fun ..."[101] For the first three seasons, Hillenburg and Drymon sat in the recording studio and directed the actors.[102] Andrea Romano became the voice director in the fourth season,[102] and Tom Kenny took over the role during the ninth. Wednesday is recording day, the same schedule followed by the crew since 1999.[102] Casting supervisor Jennie Monica Hammond said, "I loved Wednesdays".[102]
On April 30, 2015, Viacom announced a third film was in development.[355] In April 2018, Tim Hill was named as director, and the film's original title, It's a Wonderful Sponge, was revealed. Paramount originally scheduled a release date of July 17, 2020, later moving it earlier to May 22, 2020.[356] In October 2018, it was announced the movie will be an origin story of how SpongeBob came to Bikini Bottom and how he got his square pants. Around the same time, it was announced that Hans Zimmer will compose the music. The first poster along with a title change to Sponge on the Run was revealed on November 12, 2019,[357] with the first trailer releasing on November 14.[358] The film was later delayed to July 31, 2020 (and later August 7, 2020) due to the COVID-19 pandemic.[359][155] The film's worldwide theatrical release was later cancelled in June 2020 and it was announced that it would be released in Canadian theaters on August 14, 2020, followed by a release on premium video on demand before heading to Paramount+ in early 2021.[360][361] On January 28, 2021, it was announced that the film would be released on the service on March 4, 2021.[283]
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